Sending low-quality emails that sound nice but lack the sales structures needed to drive conversions. So you're leaving a bunch of money behind every time you click "send".

Hiring the wrong people who are hard to contact, hard to talk to, and really don't care about your long-term results as long as they get paid.

Doing it all yourself, and burning yourself out in the process. Because there's only one you, and a lot of work to do which impacts other areas of your business.

Inconsistent sending schedules that lose the interest of your audience, sometimes going several days or weeks without hearing from you. Which leaves them with them no option but to buy from another brand.

Failing to keep a consistent brand voice, confusing your audience, so they lose confidence in your ability to help them, they stop opening your emails or even unsubscribe from your list entirely.

Not knowing the income potential of an optimized email campaign, and failing to use the resources needed to make it work, allowing the most profitable business asset known to the market to go unused.